If you're a busy professional who doesn't have time to swipe through matches — or you're just fed up with online dating — matchmaking services like It's Just Lunch aim to do some of the heavy lifting for you.
It’s Just Lunch was started in 1991 by Andrea McGinty, who had just been dumped by her fiancé. Today, It's Just Lunch is owned by private equity firm Riverside.
It’s Just Lunch: What it is and who it’s for
Many people want to know: Is It’s Just Lunch a dating site? It’s Just Lunch is a matchmaking service, and it's the largest and most affordable of traditional matchmaking services.
IJL was established in 1991 and reports more than 3 million first dates set up.
It’s Just Lunch dating packages range from about $1,000 to $5,000.
Too pricey for you now? Here are two alternatives:
| eharmony (our review) | Tawkify (our review) |
| A Better Business Bureau rating Free basic plan 6-month membership: $27.54/mo 12-month membership: $17.94/mo << MOST POPULAR 24-month membership: $11.94/mo Features: Try eharmony online dating for free >> | A+ BBB rating Rolodex (the pool of people paying members match with): Free Matchable Member: $99/year – No set number of matches guaranteed; you'll only be called if you match with a Matchmaker Client: starting at $4,000 – Plans customized to your needs Features: |
Or, if you’re still curious about what matchmaking is like, keep reading:
- How It's Just Lunch works
- Who can join It’s Just Lunch?
- How to join It's Just Lunch
- It's Just Lunch costs
- Pros and cons of It's Just Lunch
- It's Just Lunch reviews
How It’s Just Lunch works
Here is how it works:
- Guaranteed number of dates. Your It’s Just Lunch contract comes with a guaranteed number of dates. (A date is arranged when your matchmaker presents you with people you matched with, and you decide if you would like to pursue a first date.)
- They set up the date. It’s Just Lunch is unique in that the service makes a reservation at a bar, cafe or restaurant for you. You just show up and (hopefully) have a great time.
- You provide feedback after your date — this helps the matchmaker hone her selection of new dates for you, as well as better understand the other party.
- Your full identity, including contact info, is not shared with the other party.
- You can pause your service at any time. So, if you signed on for a 16-month, 12-datemembership, and decide to be exclusive with match #4 on month 5 (or otherwise want to take a break from dating), you can pause your engagement with It’s Just Lunch, and pick up again later.
- Each membership includes two, free one-on-one dating coaching sessions.
- All the interactions with It’s Just Lunch are personal, one-on-one, and offline: From the initial consultation, to the interview and onboarding, to the first date — it all is handled by a human invested in your dating success.
- Your matchmaker pulls from a vast database of potential matches — 100% of whom are from the It’s Just Lunch membership list of other serious daters who actively sought out and paid for the service. By contrast, other matchmakers recruit from their social connections and even strangers, often waiving fees in order to increase offerings to paid clients.
- B Better Business Bureau rating — individual city affiliate offices have their own (often higher) BBB scores
- Trustpilot rating of 3.3/5 stars
- Over 6,000 It’s Just Lunch reviews on Consumer Affairs, with an average rating of 4.1/5 stars
More on professional matchmaking.
Who can join It’s Just Lunch?
Any adult who can pay the fee is welcome to join It’s Just Lunch. However, one of the benefits of IJL is that report that they will not take your money unless the service is confident they can arrange a minimum number of quality dates that meet your dating criteria.
How do I join It’s Just Lunch?
I went through the It’s Just Lunch free, onboarding interview process, and left extremely impressed by how the program works, the type of people it attracts, the history and success rate, and It’s Just Lunch’s high standards.
While I happen to be happy with my boyfriend of 5 years, I had so much fun during the interview, and that evening enthusiastically recommended IJL to one of my single, successful girlfriends who is frustrated with online dating.
Have a listen to my experience with It’s Just Lunch dating specialist, Sandra, here:
How to sign up for It’s Just Lunch
Before joining It's Just Lunch, you can do an introductory call with a member of their team to get a quote and discuss your dating goals.
1. Call 800-489-7897, or enter your contact info on the site and a specialist will contact you.
Expect to spend 30 minutes on the phone, as the dating specialist will ask all about you:
- What prompted the call
- Your interests and values
- Experience with dating — the good, bad and ugly
- What type of relationship and match you are looking for
- Your schedule and dating availability
- Your levels of education and career
- Any dating deal-breakers
- Answer any and all questions you have
2. Based on your answers, as well as your location, the specialist will offer you a dating package — a fixed number of dates over a specific period of time. The package is based on a minimum guaranteed number of dates It’s Just Lunch feels confident promising. The higher the likelihood they can find quality matches for you in your area, the higher the number of dates they will promise.
3. Once you are signed on, you will be introduced to your own personal matchmaker. This person will spend time on video interview getting to know you, who you are, your personality, and the type of person who will make a great first date — and help you reach your dating goals. (New to matchmaking? These are questions to ask a matchmaker.)
5. Your matchmaker will present you with potential matches, showing you their photo, and information about who they are and their age, interests and other information. Your full name, contact info, and other identifying information is kept completely confidential. And remember — none of this process is available publicly online. It is 100% private.
6. Once there is a mutual match, It’s Just Lunch sets up a first date at a restaurant, bar or cafe, based on your schedule.
7. Your matchmaker will follow up after the date. The info you share will help your matchmaker hone their matches for you in the future — as well as better understand your date.
8. Repeat!
It’s Just Lunch cost
It’s Just Lunch guarantee dating packages are customized for each client, and range from about $1,000 to $5,000. The cost depends on what city you live in and how many dates you sign up to go on.
Prices are customized based on the member’s city and flexibility in their dating requirements, as well as age and other factors.
The service also has a deep database of millions of potential matches — all of whom actively signed up for and paid for the service. By contrast, many high-end matchmaking services recruit randomly from attractive people they meet, but may not actively pursue and pay for a matchmaker in an effort to find a meaningful connection.
Pros and cons of It’s Just Lunch
What we liked about IJL
IJL has systematized matchmaking, offering a more affordable and results-oriented process with a guaranteed number of dates attached to a custom price based on your location and datability.
Also, it is anonymous with no online profile.
What we didn’t like about IJL
What seems to have been a quality product years ago, online complaints abound about the staff over-selling the service and failing to deliver.
The It's Just Lunch BBB rating has fallen from an A+ a few years ago to an B. However, each individual city's operations work as an affiliate, and have their own ratings.
Minneapolis It's Just Lunch has a Better Business Bureau rating of A.
Toronto It's Just Lunch has a Better Business Bureau rating of A+.
Houston It's Just Lunch has a Better Business Bureau rating of A+.
It’s Just Lunch reviews
It's Just Lunch reviews are a mixed bag. Some praise the matchmaking service for:
- Presenting more compatible matches than similar services
- Making an effort to get to know their clients
- Taking on the heavy lifting of dating
However, lots of members complain about:
- Clearly incompatible matches
- Poor communication between matchmaker and client
- Failure to meet contract of agreed-upon number of dates within certain timeframe
- No action from IJL if a date doesn't show
- High-pressure tactics to get you to date people you don't want to date (wrong age, religion, desire to have children, people who live far away, other dealbreakers)
BBB It's Just Lunch reviews
It's Just Lunch has a Better Business Bureau rating of B.
Common complaints include lack of communication from your matchmaker, low-quality matches, failure to deliver on their guaranteed number of dates.
It’s Just Lunch reviews on Reddit
Reddit has a number of candid, mostly negative reviews of It's Just Lunch:
It’s Just Lunch reviews on Trustpilot
It's Just Lunch has a 3.3/5 star review from Trustpilot, based on more than 400 reviews. Many are positive, some are BRUTAL:
Search for local It’s Just Lunch reviews
From the IJL homepage, click “Select your city” in the upper right corner to pull up a drop-down menu of locations. IJL offers services in dozens of major cities across the United States and Canada, as well as limited locations in Europe and Australia.
You can also search to see if there are any local It's Just Lunch reviews, for example:
- “It's Just Lunch DC reviews”
- “It's Just Lunch Philadelphia reviews”
- “It's Just Lunch Chicago reviews”
- “It's Just Lunch Baltimore reviews”
It’s Just Lunch FAQs
Does It’s Just Lunch do background checks?
It’s Just Lunch screens clients by first doing a one-on-one interview via phone. Once someone committed to being a client, they sign an agreement stating their interview questions are true. After that, the service meets face-to-face with the client and does a photo ID check to verify who they are, and related details.
Does It’s Just Lunch serve the LGBTQ community?
It’s Just Lunch serves the gay and trans community in some of their offices, and is expanding service to this community. Ask your dating specialist what is available in your area.
Does It’s Just Lunch serve people with disabilities?
Yes. Before It’s Just lunch agrees to work with any client, they ensure they can provide matches, and set proper expectations.
What is It’s Just Lunch success rate?
Says IJL dating specialist Sandra Hatton: “Success is measured differently by each client. It is always personal. But we do guarantee fun first dates, and we measure our success by metrics including great feedback from clients, when clients go on “hold” for one another, and having a great time. We have documented thousands of relationships and marriages, but we always make sure we measure success one-on-one for each person. Being proactive and going out on fun first dates is always a success.
Does It’s Just Lunch do background checks?
It’s Just Lunch screens clients by first doing a one-on-one interview via phone. Once someone committed to being a client, they sign an agreement stating their interview questions are true. After that, the service meets face-to-face with the client and does a photo ID check to verify who they are.
How much does It's Just Lunch cost?
It’s Just Lunch guarantee dating packages are customized for each client, and range from about $1,000 to $5,000.
Who can join It's Just Lunch?
Any adult who can pay the fee is welcome to join It’s Just Lunch. However, one of the benefits of IJL is that report that they will not take your money unless the service is confident they can arrange a minimum number of quality dates that meet your dating criteria.
Is It's Just Lunch legit?
IJL was established, in 1991 and reports more than 3 million first dates set up! It’s Just Lunch was started in 1991 by Andrea McGintywho had just been dumped by a fiance. Today It's Just Lunch is owned by private equity firm Riverside.
